CASE STUDIES

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Marketplace Challenges:

  • Increase membership retention rates of a fast-growing, multi-segmented and diverse audience

  • Increase and expand member base and local chapter participation in all programs

  • Achieve more outcomes without increasing budget and internal resources

  • Utilize data to drive personalization and member engagement

  • Align and assist in controlling multi-department communications

Echo Delivered:

Working within the existing budget, Echo constructed a systematic and highly variable retention program that creates scheduled, personalized, cross-media communications to US Lacrosse members.

Highlights Include:

  • Automated weekly receipt of data file and deployment of personal messages

  • Communications cycle that functions on a rolling annual calendar

  • Coordinated blend of personalized direct mail, email and web channels

  • All member touch points tracked with a single, powerful reporting tool

  • Distribute annually updated rule book to each nationally governed segment

  • Migrate an almost pure direct-mail relationship to integrated cross-media program

  • Timely turn-around of personalized membership card and welcome kit

  • Profile engaged members for foundation gifts and appeals

CONTACT US TO LEARN HOW THE US LACROSSE BENEFITED FROM THIS APPROACH.



Marketplace Challenges:

  • Increase acquisition rates and reach

  • Improve second gift conversion rates of new donors

  • Improve data integrity and quality

  • Improve the quality and depth of the donor database

  • Improve ROI of prospecting efforts

Echo Delivered:

Working within the existing budget and ROI assumptions, Echo provided donor profiling services to provide strategic direction. This improved response rates, assisted in generating offline and online organizational awareness, and increased the size of the donor database.

Highlights Include:

  • Data Cleansing & Hygiene

  • Email Append Services

  • Personalization

  • Direct Mail Beat-the-Control Services

CONTACT US TO LEARN HOW THE JUNIOR BLIND OF AMERICA BENEFITED FROM THIS APPROACH.




Marketplace Challenges:

  • Increase awareness and member engagement of a very diverse audience participating through affiliated clubs

  • Expand member base and overall chapter participation in foundation programs

  • Increase member value, benefits, resources and services

  • Improve relevance by targeted, personalized communications, benefits and offers

  • Localize and personalize fundraising with targeted messaging to segmented audiences to increase revenue outside of membership dues

Echo Delivered:

Working within the existing budget and ROI assumptions, Echo provided profiling and segment input for strategic direction to improve annual appeal response rates and assist in generating offline and online organizational awareness.

Highlights Include:

  • Profiling & Analytics

  • Personalization

  • Direct Mail Beat-the-Control Services

  • Coordinated blend of personalized direct mail, email, video and pURLs

  • Track and report all campaigns

CONTACT US TO LEARN HOW US SAILING BENEFITED FROM THIS APPROACH.

Marketplace Challenges:

  • A Major Mid-Atlantic nonprofit health and human service organization did not have a clear donor profile for targeting and communicating their traditional workforce appeal.

  • Creating and executing personalized communications with supporters

  • Recognizing different level supporters and donors with appropriate gift acknowledgement / thank you back-end premium fulfillment kits

  • Acquiring new donors outside workplace giving

  • Data Collection & Profiling

Echo Delivered:

Working within the existing budget and ROI assumptions, Echo analyzed and created a 70+ page profile of this organizations donors that included demographic, psychographic and economic data appends to the current and lapsed donor file that allowed for executing a variable, multi-touch campaign. Using this appended Donor Profile, Echo then developed a targeted direct mail new and lapsed prospect list that closely matched all three of the appended data traits of existing this clients existing donors to execute a personalized direct mail acquisition campaign utilizing A / B testing techniques. Echo built and hosts an automated storefront program that allows for all specific gift level supporters to select a back-end thank you premium and confirm house file data accuracy.

Highlights Include:

  • Donor Profiling & Analytics

  • Multi-Touch Personalized Acquisition Campaign

  • Donor Recognition & Data Capture Program

  • Direct Mail Fundraising Acquisition

CONTACT US TO LEARN HOW THE MAJOR MID-ATLANTIC NONPROFIT BENEFITED FROM THIS APPROACH.

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