Big Data Means Big Changes for Marketing and Fundraising Organizations
Echo Communicate is in the News and discussing how data is changing the marketing and fundraising landscape. Read the re-published article in American News Report below.
Listening
Compiling and analyzing your targeted audiences' likes, dislikes, wants and needs.
Awareness
Telling image-building stories to your targeted audiences to influence and drive conversion rates that result in a valuable return on investment.
Acquisition
Identifying and converting your targeted prospects through cost-efficient, funnel-driven processes.
Retention
The one-to-one strategic communications process that begins the moment a prospect is converted, fostering a rules-based, relevant, customized and personalized relationship.