THE ECHO EFFECT

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Customers, donors, and members are busy.  Why should they take time to build a meaningful, lasting relationship with your organization?

Echo helps you respond to this challenge.  As your full service, data-centric provider of integrated marketing solutions, we implement response-focused, measurable programs that improve your ability to listen to, attract, acquire and retain your target audiences.

LISTEN:  When you listen more, you know more.  Echo provides strategic direction and tools you need to compile and analyze your targeted audiences’ likes, dislikes, wants and needs, through the following solutions:

• Research
• Surveys
• Data Analytics
• Data Profiling
• Focus Groups

BUILD AWARENESS:  Growing your organization is all about adding value to your relationships.  Echo helps you attract and influence your audiences by adding value to the conversation through the following solutions:

• Social Media
• Search Engine Optimization
• Email Campaigns
• Content Marketing
• Environmental Advertising

ACQUISITION:  Driving conversion rates starts with a clear understanding of the type of customers, members, and donors you most want to acquire.  Echo helps you identify and convert your targeted prospects through cost-efficient processes that are built into the following solutions:

• Acquisition Models
• Direct Mail
• Email
• On-line web conversion
• Event marketing

RETENTION:  Maintaining trust requires a one-to-one strategic communications process that begins the moment a prospect is converted.  Echo helps you stay relevant in the relationship with the following relevant, customized and personalized solutions:

• Integrated Direct Mail and Email
• Member Profiling & Segmentation
• Social Media Community Management